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Our Heritage

From humble beginnings in the City of London, over a century later, Austin Reed has grown and evolved into one of the leading tailors of men's and women's formal and casual wear on the British high street. Blending traditional values with contemporary style, Austin Reed is now a global brand delivering superior quality to over 100 countries worldwide.

  • The Beginning
  • Vintage Style
  • World War II
  • Dressing the Famous
  • The Present
Founded by Austin Leonard Reed in 1900, we were the first menswear retailer to craft ready-to-wear clothes with the same level of expertise as made-to-measure. The first Austin Reed branded store was established on Fenchurch Street, with a larger flagship store opening in 1911 at 113 Regent Street.
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In the early 1920s the Regent Street store was refurbished and lavishly decorated, with design details such as marble flooring, a beautiful Art Deco lift and a wing-collar shaped stairwell. Austin Reed continued to expand throughout the country and opened a concession store on the transatlantic liner, HMS Queen Elizabeth.
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Throughout WWII we designed and manufactured uniforms for the armed forces and their officers as well as supplying special agents and members of resisitance groups with foreign suits and uniforms for dangerous missions.
Austin Reed's skills were further put to the test when we were commisioned to make the now iconic 'siren suits' for Prime Minister Winston Churchill.
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In 1954, aged 80, Austin passed away after suffering from poor health - but the company continued to grow and innovate.

In the 1960s it took inspiration from pop culture and Carnaby Street fashion and at the end of the 1970s it launched its first womenswear range.

The 1990s saw Austin Reed granted with two Royal Warrants as official suppliers and outfitters to Queen Elizabeth, Prince Charles and the royal family.

Options, the first womenswear range
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In 2010 we launched our commemorative sub-brand 110 Anniversary.

In 2011, the doors closed on 113 Regent Street, and we moved across the road to number 100, with the doors re-opening to reveal a dedicated casualwear floor, a 60ft wall of shirts, and two floors of tailoring including made-to-measure, bespoke, and Q Hirewear.