In 1954, aged 80, Austin passed away after suffering from poor health - but the company continued to grow and innovate.
In the 1960s it took inspiration from pop culture and Carnaby Street fashion and at the end of the 1970s it launched its first womenswear range.
The 1990s saw Austin Reed granted with two Royal Warrants as official suppliers and outfitters to Queen Elizabeth, Prince Charles and the royal family.
In 2010 we launched our commemorative sub-brand 110 Anniversary.
In 2011, the doors closed on 113 Regent Street, and we moved across the road to number 100, with the doors re-opening to reveal a dedicated casualwear floor, a 60ft wall of shirts, and two floors of tailoring including made-to-measure, bespoke, and Q Hirewear.