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Security & Privacy

Your privacy is important to us. This Privacy Policy outlines how Austin Reed (part of Austin Reed Group Limited) complies with UK Data Protection laws to keep your information safe and secure, whilst ensuring you have a pleasant experience shopping online with us.

This Privacy Policy covers the following:
- Data Protection
- Cookies
- Email Newsletter Opt-Out

This applies to all of the products, services and websites offered by Austin Reed Group Limited. It also applies to its subsidiaries and affiliated companies.

By reading our Privacy Policy you consent to the use of your personal information, in accordance with the provisions of the Data Protection Act and the terms of this Privacy Policy.

Data Protection
For the purposes of the Data Protection Act, Austin Reed Group Limited, whose registered office is at
Station Road,
North Yorkshire,

Is the data controller of your information.
If you have any requests or queries at any time concerning your personal information or our practices, please contact our Customer Services Helpline on +44 (0)844 800 2977 or email us at
Our Customer Services Helpline is open 24/7.

The information we collect:
- Your name
- Delivery address
- Credit card or debit card number and expiry date;
- Billing address
- Email address
- Telephone number
- Mobile number
- IP address, geographical location, browser type, referral source, length of visit and number of pages viewed
- Information relating to purchases made
- Any other information that you choose to disclose to us from time to time.

We use your information to:
-Enable us to process and fulfill your orders
-Notify you of relevant new or services, special offers, discounts, sales, and other promotional activities
-Improve our understanding of our customers’ needs, and the function of our website

The personal information collected from you will be stored securely, subject to a firewall. It will be held for no longer than is strictly necessary.

Transfers to Third Parties
We may transfer your personal information to:
-Any member of the Austin Reed group, which includes Austin Reed, CC and Viyella
-Any future owner (or potential buyer) of the Austin Reed business
-Payment processing and verification providers, such as Datacash and SecureTrading
-Fraud protection and credit reference agencies
-Comply with any of our legal obligations

We will never sell your personal details to third parties for marketing purposes or otherwise.

Your Rights
You can contact us via email ( or telephone 0044 (0)1845 573 135 at any time to request to see a copy of the personal information we currently hold about you.
You may request that it be corrected, deleted or updated, or to request details of the parties to whom it has been made available.
Please note: We may charge you a small fee to cover the costs incurred in providing you with a copy of your information, and will require your request to be made in writing.
We may also request proof of your identity to ensure that information is not disclosed about, or to, the wrong person.

What are ‘cookies’?
Cookies are tiny, harmless text files stored on your computer, mobile, or tablet when you visit certain web pages. They are used by shopping sites worldwide.
When you visit, ‘persistent’ cookies keep track of what you have in your basket, and remember you when you return to our site. They make shopping with us easier and more efficient. Please see ‘Types of cookies’ below for an explanation.
We don’t use these to store any personally identifiable information such as name, address, contact details or payment details, but we do use encrypted information gathered from your credit card to help improve your shopping experience with us. They help us to pinpoint and resolve errors, and to determine which products to show you when you're browsing, so you won’t see anything irrelevant.

What we use cookies for
Cookies help us to administer our websites, such as Epsilon, IgnitionOne, Affiliate Window, Google Analytics, Google Website Optimiser, Invite Media, Right Media, Specific Media and Value Click Media.
The information retained from cookies is used to:
-Track the number of visits to the website
-Compile anonymous aggregated statistics that allow us to understand how users use our website and the number of return visits to the website and how long you have visited our website
-Enable personalisation of the website
-Keep track of your current shopping session so that you may retrieve your shopping bag within the log in session for security
-Remember if you have logged out

Learn more about cookies
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit
To opt out of being tracked by Google Analytics across all websites, visit

Types of cookies
We use two types of cookies on this website: ‘session’ cookies and ‘persistent’ cookies.

Session cookies are temporary cookies that remain in the cookie file of your browser until you leave the website.
Persistent cookies remain in the cookie file of your browser for longer than a session, and tell our website whether you have been here and logged in previously.

To enable cookies
You can restrict, delete and block all cookies from this site, but parts of it will not work. Most web browsers allow some control of most cookies through the browser settings.
Your web browser should have cookies enabled, but if you're not sure of the type and version of web browser you use to browse the Internet, check in the following way:
For PCs: click on 'Help' at the top of your browser window and select the 'About' option
For Macs: with the browser window open, click on the Apple menu and select the 'About' option

How to check cookies are enabled on PC
Google Chrome
Tools' at the top of your browser window > Options > 'Under the Hood' tab > 'Privacy' section > 'Content settings' button > ‘Allow local data to be set'

Microsoft Internet Explorer 6.0, 7.0, 8.0
Clock 'Tools' at the top of your browser window > ‘Internet options' > ‘Privacy’ tab > Set Privacy level is to Medium or below to enable cookies. Settings above Medium will disable cookies

Mozilla Firefox
Click 'Tools' at the top of your browser window > Options > Privacy icon > Click Cookies > 'allow sites to set cookies'

Click the Cog icon at the top of your browser window > 'Preferences' > 'Security' > 'Block third-party and advertising cookies' > 'Save'

How to check cookies are enabled on Mac
Microsoft Internet Explorer 5.0 on OSX
Click 'Explorer' at the top of your browser window > ‘Preferences’ options > Scroll down to 'Cookies' under Receiving Files > ‘Never Ask' option
Safari on OSX
Click 'Safari' at the top of your browser window > 'Preferences' option > 'Security' then 'Accept cookies' > 'Only from site you navigate to'
Mozilla and Netscape on OSX
Click 'Mozilla' or 'Netscape' at the top of your browser window > ‘Preferences’ > Scroll down to ‘cookies’ under 'Privacy & Security' > 'Enable cookies for the originating web site only'
Click 'Menu' at the top of your browser window > 'Settings' > 'Preferences', > 'Advanced' tab > 'Accept cookies'

All other browsers
Please consult your documentation or online help files.

Third-party cookies
When you visit you may notice some cookies that are not related to Austin Reed. A page that contains embedded content, for example from YouTube, may send you cookies from these websites. We don't control the setting of these cookies, so we recommend you check the third-party websites for more information about their cookies and how to manage them.

Please note: we are not responsible for the content of external websites.

We use banner advertising on other websites to highlight Austin Reed products we think may be of interest to you. This is based on your browsing history.  

Email Newsletter Opt-Out

We aim to bring you only the most relevant products, offers and promotions, but if you find that you no longer want our newsletters, it’s easy to unsubscribe.
To stop receiving Austin Reed email newsletters, there are two ways to do so:

- Follow the instructions in our emails. Click “To unsubscribe from this newsletter please click here", which will direct you to enter 'Unsubscribe' as the subject line of the newly-created ‘Unsubscribe’ email.
- Write to and ask to be removed from our mailing list

Changes to this Policy
Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any Privacy Policy changes on this page.