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Help For Heroes

Help For Heroes

Austin Reed is pleased to announce, that with your help, we raised over £5,000 during Heroes Week. Thank you for your support.

Help for Heroes is the chosen charity of Austin Reed.

Launched in 2007 by a group of friends and service relations, the aim was to help the wounded coming back from Afghanistan and Iraq. Since then the charity has gone from strength to strength with people all over the country supporting the cause from, running marathons, climbing mountains and riding bikes to eating pies, washing cars and shaving their legs. To date they have raised £21 million (over £1million a month) in support of the wounded.

Bryn Parry, Co Founder and Chief Executive of Help for Heroes said, “Help for Heroes are honoured to be supported by Austin Reed and we would like to say a huge thank you to all their staff and customers. Their backing demonstrates how people across the country have chosen to ‘do their bit’ for our wounded servicemen and women. Help for Heroes is very simple; we are strictly non political and we are not critical; we simply want to help. We may not be able to prevent our blokes from being wounded, but together we can help them get better”.

The money raised by Help for Heroes is being spent on practical, direct support for the wounded and so far over £13.5m has been allocated on various projects that will benefit our young men and women. Work has started on the £8m rehabilitation center at Headley Court on a facility that includes a state of the art pool, two gyms and a research centre that should open in May 2010. They are now looking to raise another £20 Million to build seven Convalescence/recovery homes for our wounded Heroes.

Our young men and women of the Armed Forces will say that they are not heroes, they will tell you that they are just doing their job. Help for Heroes thinks that anyone who volunteers to serve in time of war, knowing that they may risk all, is a hero. These are ordinary people doing extraordinary things and some of them are living with the consequences of their service for life.

The Help for Heroes cause will be supported through local and national promotions in partnership with Austin Reed, and the official pin badge is sold in stores Nationwide at a cost of £3.

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